Materials in Engineering Essay Example | Topics and Well Written Essays - 1000 words

Materials in Engineering - Essay Example Practicing engineers have to understand the specific characteristics of these materials in order to make the most appropriate selection for the job on hand. Engineering materials are of many types – metals (ferrous and non-ferrous), plastics, polymers, ceramics, glass, cement etc. The most extensively used materials for engineering are of course metals followed by cement, plastics and ceramics. Different engineering disciplines like mechanical, civil, electrical, space engineering, electronics etc. have to use these materials for building their intended products. Such products operate or exist in a vast variety of situations, and it is this variety that determines which materials are to be used where. The selection of materials poses a problem, given the different situations and the vast array of available materials. To confront this problem and make the most appropriate selection, design engineers have to match the application needs to the characteristics of the materials. A defined set of load conditions may demand completely different materials depending upon the application of the item – e.g., in surface transport vehicles, ocean going liners or in space crafts. Design engineers select materials, depending upon their properties and suitability for the intended purpose. This is because, while the stresses and strains may be similar, the behavior of the material in the different situations can be completely different. A normal structural steel (like St 42W) may be quite suitable for a railroad car in Latin America, but is unsuitable in cold regions like Russia, where it may be subject to temperature variations of +35 to -35 deg. Celsius. A ferritic stainless steel may be unsuitable in space engineering while the same may be quite adequate for kitchen utensils. Or to cite another example, electronic components used in TV sets are specifically tropicalized for suitability of operation in hot countries. Thus, it is essential to understand the vast variety of

Dog Training Essay Example | Topics and Well Written Essays - 2000 words

Dog Training - Essay Example Other dogs elsewhere in the world were lovingly inherited by their own masters. Even Oprah Winfrey had written a will endowing $30 million to her 5 dog pets ensuring that they will be pampered throughout their lives even if she has already passed away, Woman's Day reported (Woman's Day, Sept. 10, 2007). Ordinary people care for their dogs as if they're caring for their own children, sleeping, eating and even traveling with them. This hardly can be considered a phenomenon because dogs among all creatures in the universe evince qualities and traits that are even difficult to find in humans and these are purity of heart, unconditional love and devotion, the absence of malice and hidden motives or sincerity, unfathomed fidelity and loyalty and the adherence to his master in all adversity and through all vicissitudes. When one loves his or her dog 50% in intensity, his or her dog returns it 100%. The dog's love is consistent and unfailing. While spouses show affection only in the early years of the marriage, dogs show affection day in and day out, year in and year out. The dog's warmth, devotion and obedience know no barrier nor limits. We often hear of stories of dogs pining for their master's presence even after the latter's death. In Edinburgh, Scotland a Skye Terrier named Greyfriars Bobby spent 14 years guarding his master's grave until his own demise. His saga was immortalised in the Disney movies Greyfriars Bobby (1961) and The Adventures of Greyfriars Bobby (2006) (Atkins 2005, pp.52-256). War stories such as those from World War I are even more replete with stories of dogs refusing to leave their masters' corpses even if they were already in a state of decomposition. Then there was the story of Heidi, the Russell Terrier who sought out her Scottish master, Graham Snell who fell in a cliff and died. Finding him, she traversed down the 500 foot ravine and stayed with Snell until they were reached by a rescue team (dogsinthenews.com). All of these stories are endless, all earning for the dog the sobriquet, 'man's best friend'. Dogs' Natural Instincts Researchers have always claimed that dogs trace their lineage from gray wolves (canis lupus) some tens of thousands of years ago. As a priori evidence, many have adduced as evidence the similarity of structures and the period of gestation between the two species (Richardson 1857, p,18). They were ostensibly domesticated when wolves' pups were taken 3 and bred and tamed by early men and successfully socialized. By the process of intentional cross-breeding, the tamed domestic dog (canis lupus familiaris) emerged (Scott & Fuller 1974, p.140). Since then they had been

Implications of Chinas Rapid Economic Development

Implications of Chinas Rapid Economic Development Global firm and global business environment If current trends continue, China may be the world’s largest economy by 2050. Discuss the possible implications of such a development for: The world trading system The main implication of China’s economic rise is that China has become a major engine of global economic and trade growth. From 2000–2005, China’s economic growth has averaged 9.5 percent in real terms; but its imports have tripled from $225 billion in 2000 to $660 billion in 2005 (Bergsten et al, 2006). As a result of this, China alone has accounted for about 12 percent of the growth of global trade, an impressively high share given that in 2000 it accounted for less than 4 percent of global trade. Indeed, although China’s economy is a small fraction of that of the United States, in the first half of this decade, China’s trade grew so fast that it contributed half again as much as the United States to the expansion of global trade. As a result, should China’s economy begin to approach, and even overtake, the United States as the world’s largest economy, global trade would potentially see a corresponding, albeit disproportionately, lar ge increase in size. However, running counter to this is that China’s massive trade surpluses, most notably a $202 billion surplus with the United States (Bergsten et al, 2006), hugely exacerbate political frictions in several developed nations. This has led to pervasive pressures being brought in many countries to reduce their dependence on cheap, labour-intensive Chinese imports; and to redress the balance of these surpluses. Should China’s economy grow to surpass the US, these pressures may become unbearable, and protectionist measures may win support in many nations. This would undoubtedly harm the global trading system however it would be likely to make a fatal impact because, as several countries have found with the US, if you want to participate in global trade, you have to be willing to deal with the biggest economy. The world monetary system China’s monetary policy currently presents two major issues for the world monetary system. Firstly, due to China’s fixed peg to the U.S. dollar, the renminbi has depreciated on a real trade-weighted basis since the start of 2002 when the value of the dollar began to depreciate significantly when compared to major currencies such as the euro (Bergsten et al, 2006). Second, even though China’s productivity growth has slowed somewhat in recent years, the fact that it still exceeds its trade partners’ average, when combined with the artificial peg to the dollar, makes its goods disproportionately more competitive in global markets. As China’s economy grows ever larger, and the US trade deficit continues to worsen, the demand for the dollar will fall further. This, combined with China’s position as the country with the world’s second largest surplus country, should lead China to allow its currency to appreciate against the dollar, and thus transition to a growth path driven more by domestic consumption than by farther increases in its external surplus, which is already far too large for the rest of the world to accept. If China were to allow its currency to appreciate significantly it likely would lead to the desired general appreciation of Asian currencies relative to the dollar, and would thus increase China’s importance in a world monetary system no longer dominated by the dollar and the euro. Moreover, if China allows the renminbi to appreciate, it reduces the risk of stimulating a harmful protectionist response in the United States, and perhaps elsewhere. The business strategy of today’s European and U.S. based global corporations. As China’s economy becomes ever more important, global corporations will have to deal with China and Chinese companies and consumers if they wish to remain globally competitive. However, China’s internal competitive pressures will grow ever stronger, with several firms manufacturing similar products and local firms becoming stronger players. Consequently, before a multinational firm can introduce a new product to China, it must first evaluate every aspect of its homegrown marketing strategy to see where adaptations may be necessary, especially if a firm is entering China with a culturally specific product, such as automobiles, foods or clothing (Dayal-Gulati and Lee, 2004). As China’s cultural norms are so different from those in the West, global corporations will increasingly create whole business divisions devoted to tapping into the Chinese market, and will seek strategic alliances with local businesses to benefit from their knowledge. Equally, as China’s economy grows, increasing numbers of global corporations will begin basing more of their operations in China to take advantage of the strength of the local economy and the relatively low wage rates. However, this will not necessarily be a fundamental shift, and will likely fit into many of these corporations’ existing global strategies of having separate offices for Europe, America, Australasia etc. Global commodity prices China’s rise has important distributional implications for the global economy. Its massive exports of labor-intensive goods have led to significant declines in the relative prices of those goods. This, in turn, has put downward pressure on the relative wages of unskilled workers, even in advanced industrial economies. The other side of the coin is that China’s imports are mostly skill- and capital-intensive investment goods, and commodities. Thus China’s burgeoning import demand is raising the relative wages of skilled labor, the profit share of output, and commodity prices. Should the Chinese economy grow to match that of the US, without shifting its balance away from labor-intensive manufacturing, global commodity prices could rise significantly as Chinese demand for these commodities continues to rise. However, as China’s economy continues to grow, and if political resistance to its export policies remains strong, China may well look to shift its economy away from resource heavy manufacturing, into the skill- and capital-intensive investment goods and services. This shift may also be driven by China’s desire to reduce its dependence on the US, Japan Taiwan and South Korea, who supply almost 45% of Chinese imports, primarily electrical machinery and professional and scientific equipment (Economist Intelligence Unit, 2007). Again, in this area it may be political pressures, rather than economic, that prove to be most pervasive. References Bergsten, C. F. Gill, B. Lardy, N. R. and Mitchell, D. (2006) China: The Balance Sheet: What the World Needs to Know Now About the Emerging Superpower. PublicAffairs. Dayal-Gulati, A. and Lee, A. Y. (eds) (2004) Kellogg on China: Strategies for Success. Kogan Page. Economist Intelligence Unit (2007) Country Report China. The Economist.

Quest for The Dream in Black Girl Lost and Makes Me Wanna Holler :: Comparison Compare Contrast Essays

Quest for "The Dream" in Black Girl Lost and Makes Me Wanna Holler      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Donald Goines Black Girl Lost (1973) and Nathan McCall's Makes Me Wanna Holler (1994) are two works written by male authors who have first hand knowledge about the African American experience. A difference between the two works is that McCalls story is an autobiography of his life growing up in the streets/ghetto and Goines is a fictional story about growing up in the streets/ghetto, but from a young black female perspective. Although Goines Black Girl Lost is not an autobiography, he and McCall share similar struggles and hardships in their backgrounds that give them the motivation to write about the black experience. Both authors have been praised for the "realism" in their writing (Lamb 1997,OCAAL 1997). Goines has been specifically recognized by critic Greg Goode, for his "ghetto realism" w/o glamorization (OCAAL 1997).    Black Girl Lost (Goines 1973) and Makes Me Wanna Holler (McCall 1994), both give a voice to the African American minority. The African American and minority themes: "The Dream" and "Choice / Self Determination" are very significant in the two texts. The right choices have to be made and one must continue to have self- determination in order to reach "The Dream". In the two texts, both characters make plenty of good and bad choices and continuously try to have self- determination in order to achieve "The Dream", but their choices and determination led the characters to very different places. There are three variables that may not cause, but can contribute to the African American not being able to achieve "The Dream" by causing conflict in their choices and self- determination. The three variables are: family and friend environments, individual needs and anxieties, and low motivation among minority members. Some of the variables are causes and consequences of prejudice & discrimination (Marger 1997).    The environment that people are surrounded by can have an enormous effect on their actions or circumstances that they are in. Therefore, the first variable to compare and contrast in the two texts is the Family and Friends Environment. In Black Girl Lost (1973), Goines has his main character, Sandra, being the only child of a single parent home were her mother is constantly drinking, entertaining different men, partying and never taking the responsibility for herself or her daughter. They hardly ever eat or have any money.

Eastman Kodak Resources

Eastman Kodak Resource and Capabilities Analysis Eastman Kodak has been able to maintain business in a tough market that has changed dramatically fast. Kodak’s core competitive advantage was redundant with the new digital moves happening. The introduction of digital imaging has taken off beyond anyone’s belief. Eastman Kodak has acquiring other business in trying to gain a competitive advantage in markets they have never been in. Between 1985 and the early 1990’s, Eastman Kodak acquired several companies hoping to drive their sales and profits.In order to keep a competitive advantage in the market, Eastman Kodak will have to do several key things. Eastman Kodak’s brand name speaks for its self. It is one of the most recognizable brand names in the country. Use this to the advantage of the company. In a market that has changed so quickly, a company has to be able to come up with a strategic plan in order to make sure they will continue as a profitable busin ess. Hiring has been a key strength for Kodak. Being able to bring in executives with experience and expertise has helped Kodak maintain their advantage.The role of the company now is to utilize those executives to continue to grow Kodak as a business. Some of the products that Kodak has introduced have their competitors wondering how they can get that same advantage. The 2003 introduction of the EasyShare camera docks hit the market and Kodak gained immediate advantage. Due to it being the only product on the market at the time, Kodak found a product that no one else was producing creating scarcity. This R&D investment had paid off. Being the innovator of new products and services is important for Kodak to stay in business.With so many competitors out there, scarcity and differentiation is important. Kodak’s was forced into a changing market. Being almost a monopoly for years in the film business, digital imaging was a huge step that Kodak had to figure out. In the early 197 0’s, Kodak was facing challenges from the Japanese camera industry and Polaroid pioneered instant photography. Kodak invested millions of dollars into R&D. Kodak needed to produce products that would separate them from their competitors. They will need to continue this but also find a way to turn a profit from the innovative changes.Technology and product development was a struggle for Kodak in the early 1980’s. The digital industry was taking off and most of Kodak’s plants still serviced film production. Kodak invested heavily into changing plants and equipment. Kodak realized that they were now struggling to make products from an industry that the world’s technology was moving into. Inventing new technologies thru R&D and creating a new wave of products is what will lead to the continued success of Kodak. Being able to make the leap from the old Kodak to the new Kodak has emerged Kodak as a company with competitive advantage.Management has had to cut ov er 15,000 jobs since the introduction of the digital industry. Plants were being reevaluated and stores were closed. Management had to figure out the exact approach they were going to take to become a leader again in the market. Adding new products was a step they took but most of those markets were already lead by companies that had secured their competitive advantage already. Trying to become a leader is those industries was hard with many failures. The most important role is to figure out what strength can be exploited to offset the failing issues.Due to heavily investing in the digital industry, Kodak has not seen a profit on those investments. Kodak’s brand name and profits made from the silver halide roll film has been able to keep them going. Kodak will need to continue to work toward making those investments into profits. As long as they continue with the strategic plan eventually they will see a profit from their efforts. Eastman Kodak realized that they had over ext ended themselves. Without having a commitment to those new ventures hurt the company.Eastman Kodak will need to take a hard look at the direction the company wants to go. Selling or merging some of the acquired business is the first step in making sure you are moving in a particular direction and not just acquiring companies that do not fit into the plan. Eastman Kodak has found success is a challenging market. I do believe continuing with their strategic plan of out with the old Kodak and in with the new Kodak is important. Making it easy for consumers to use the products and affordable will also keep Kodak on the path of striving competitive advantage.

Eddie plays Essay

The third of these parts is an actual character in the play. Alfieri plays a lawyer that Eddie goes to for advice. Alfieri works in a poor community and only deals with small neighbourhood affairs. ‘Morally and Legally you have no right, you cannot stop it’ is a piece of advice Eddie receives from Alfieri, he ignores the advice and chooses to deal with it his own way by breaking the neighbourhood code of honour. Alfieri as a character feels he can no longer change Eddie’s mind and feels rather powerless at this time. The last part Eddie plays is the epilogue. This is the small speech Alfieri says at the end of the play which is rather like a eulogy. A eulogy is a speech made at a funeral. It usually outlines the good points about the deceased person. When the play is portrayed on stage, Alfieri has a very important part to play as the epilogue. The speech has to look effective, the lights dim down and Alfieri talks to the audience. This speech is aimed at the audience and ends the play on a serious note.. The epilogue takes an effect on the on the audience as there are women ‘keening’ on the stage in other words crying on there knees. This has strong effect on the audience while Alfieri’s reading the epilogue. This is seen as reflective time following the sudden violent action of Eddie’s death. Alfieri try’s to say good things about Eddie. He describes him ‘ I think I will love him more than all my sensible clients’ the epilogues message is saying something nice about Eddie. Alfieri is saying Eddie’s case is very different to the rest of his cases he has dealt with . Eddie added excitement to Alfieri’s normally dull lifestyle and Alfieri will miss that. By the saying ‘settle for half’ Alfieri means the audience would probably settle for compromise. In ‘ A View from the Bridge’ Eddie is see as the hero, unfortunately every tragic hero has a weakness and for Eddie his tragic Weakness is his desire for Catherine his Niece. Eddie finally realises he can’t have her When Beatrice tells him in the final scene. She begins telling Eddie she loves him, when he doesn’t respond she tells him ‘you want somethin’ else Eddie and you can never have her! ‘ The actress wouldn’t be angry while delivering the phrase but she wouldn’t be happy either. To face up to their partner loving someone else is very hard, especially telling them you know and finding out it’s your niece. Catherine and Eddie react in horror to what they have just heard and Eddie continues to deny it. Eddie is so full of horror at hearing this speech because he knows his secret is out, it’s also the shock of someone saying you fancy your niece. This gets translated into anger against Marco because Eddie has been getting more and more annoyed and when Beatrice tells him he sees Marco’s challenge outside as a means of physically venting his anger, pain and frustration. The revelation to himself of his desires for Catherine would be tearing his mind apart so the audience would see a an virtually insane. As in a Greek tragedy Marco is seen as Eddie’s inevitable doom, Eddie cannot escape death. There have been many failed attempts to prevent the final tragedy, these have been made by Alfieri, Catherine, Beatrice and even Rodolpho. Rodolpho tries to stop Eddie by saying ‘No he has children, you will destroy a family’ But this still doesn’t stop Eddie fighting with Marco. As soon as Eddie finds out about Rodolpho and Catherine he is on the path to destruction. This is shown in the final meeting Eddie has with Alfieri, also when he returns home drunk to find Rodolpho and Catherine have probably had sex. In the play Eddie has a high demand for respect this can often affect other characters in the play as Eddie reels them in and gets them involved. At the start of the final scene Eddie tells Beatrice that if she attends the wedding she can’t come back to their house. When Eddie tells Beatrice she can’t return to his house the audience would be quite surprised. Beatrice having to miss out on her niece’s wedding just because Eddie doesn’t want to lose his pride. The audience would be telling Beatrice just to go to the wedding but she doesn’t want to lose Eddie. Eddie feels that Catherine owes him respect because he took her in after her mother and father died and he also paid for her stenograph lessons so she could get a well paid job. Catherine then enters from the bedroom and seems as if she didn’t hear Beatrice and Eddie’s conversation. She ask’s Beatrice if she’s ready as the wedding starts at three and the ‘priest won’t wait’. When Eddie asks Beatrice whose side she’s on, Catherine reacts differently to her whole attitude throughout the play. She suddenly shouts ‘Who the hell do you think you are? ‘ this makes an impression on Beatrice and Eddie. Moreover, the audience have not heard her speak like this before. Beatrice tells Catherine to ‘sssh’ but Catherine doesn’t listen and continues to insult Eddie. This is quite shocking to the audience because at any moment Eddie could hurt Catherine as the audience know what he’s capable of and can see the anger in his eyes. As Catherine continues Beatrice also tells Catherine to shut up but she doesn’t listen. Beatrice ignores Catherine when she tells her to come this is when she calls Eddie a rat. ‘He bites people when they sleep! He comes when nobody’s lookin’ and poisons decent people. In the garbage he belongs’. Catherine refers to Eddie as a sewage rat because he is under the ground and lower than anyone else. Catherine feels Eddie belongs in the garbage. Also Miller is using a pun. The American colloquialism ‘to rat’ on somebody is the same as the English ‘grass’ somebody up which is wha ople had for Eddie. By telling what Eddie had done, Marco took away the respect Eddie had, therefore he stole his name-which is referred to as a mark of respect. When Eddie addresses the people about Marco stealing his respect he talks about all he has done for Marco and Rodolpho. He explains how he took them in and how he’d never even seen them before. He makes vague references to the bible and feels he offered them sanctuary from the world outside and the law. ‘ Little bits of laughter even escape him as his eyes are murderous’. This is a sentence from the stage directions when Eddie is saying his speech to the neighbourhood. This is the first part which shows Eddie is becoming virtually insane with anger. His anger is continually boiling up over the whole play and the argument with Marco is a time when he can let it all out and it adds to the excitement of the argument. The way Eddie speaks makes him seem to be going virtually insane. He makes the argument out as if it’s all Marco’s fault and even seems to forget about Rodolpho a and Catherine. In his speech Eddie starts it off with a series of rhetorical questions and it doesn’t matter because Eddie doesn’t give Marco time to answer. Miller makes Eddie say the speech because Eddie’s anger has had a dramatic effect on the audience. The speech is very similar to other tragedies. Eddie’s address is like an aria in an opera, full of passion which here is making Eddie almost incoherent. Eddie gives Marco an option, if he gives him his name back they can go peacefully to the wedding. Of course Marco declines. When Eddie makes the offer to Marco, He makes it in the street in front of everyone. He feels Marco has done wrong and he continues to deny telling the immigration bureau. Eddie just wants Marco to tell the neighbourhood he was lying then everything will be ok. However, Eddie’s tone of contempt would grate in the audience. The public confrontation that Eddie and Marco have is typical of western cowboy films. This relates to Millers opinion that the Brooklyn waterfront was like the ‘wild west’. The participants usually walk 10 paces then face each other and fight like a duel. Cowboy films were very popular in the 1950’s with actors like Alan Ladd, Gregory Peck and John Wayne.. The idea of a western confrontation comes from the phrase ‘A man’s gotta’ do what a mans gotta’ do’. Arthur Miller once said the waterfront in the 1950’s that it was ‘the wild west, a desert beyond the law’. The confrontation Eddie and Marco have is based on the idea of a man has to stand up for what he believes in and Eddie is doing that by asking for his name back but Marco was also doing that because he believed he should have told the neighbourhood what Eddie had done. The duel between Eddie and Marco is very much like that in a typical Wild West film. Like gunfighters approaching each other down the high street, Eddie and Marco are approaching each other across the stage. Each as in a typical western duel challenges the other. Eddie says ‘ Marco, tell them what a liar you are! Both actors have their arms outspread similar to the gun fighter’s hands hovering above their hoisted guns. Like in a cowboy duel Eddie makes the first move ‘lunging’ for Marco. As in a western the spectators gasp in surprise however Marco’s superior strength strikes Eddie to the ground. Marco calls Eddie ‘Animal! ‘ showing that Eddie can no longer consider himself human. This is similar to Catherine earlier calling him a rat. Marco also shouts ‘ Get on your knees to me’ this is the dramatic way Marco demands respect. Miller emphasises Marco’s rage by use of exclamation marks. However Eddie breaks the rules of the duel by producing a knife causing Marco to step back. When the audience see Eddie go down they would probably be shocked because although the story is like a Greek tragedy the audience might not have known that. When Eddie goes down the audience would be happy Eddie can cause no more damage but as the hero the audience will have become rather attached to him. When Eddie produces the knife they would be surprised but anxious at the same time. They know that either Eddie or Marco is going to die, the way the actors portray the fight would affect the way the audience felt. The knife ‘ups’ the stakes and makes a violent death even more of a possibility. When Eddie and Marco begin to fight, Louis try’s to intervene and stop them ‘ for Christ’s sake! ‘ When Louis says this Eddie raises the knife and appears as if he’s going to strike as Louis has seen the way Eddie is acting he believes he will do it and steps back, leaving Eddie and Marco to face each other. Miller makes Louis intervene as a sort of last resort to stop the fight. His wife, his niece and his wife’s cousins have all attempted to stop the fight happening and each of them have failed. Miller feels that a friend can usually stop you doing something that isn’t right. Unfortunately Eddie made a big mistake using a knife because this fight is becoming his last. Marco intentionally turns the blade inwards and forces Eddie to stab himself. This ties in with the idea of a Greek tragedy. The hero facing his inevitable doom. From the beginning of the play Marco was seen as Eddie’s inevitable doom. ‘ A View from the Bridge’ is similar to other tragedies where the hero meets his inevitable doom. ‘Macbeth’ written by William Shakespeare arised from the idea of a Greek tragedy. The main character mentioned in the title, meets his inevitable doom at the end of the play. Another play written by Shakespeare, Romeo and Juliet also arises from a Greek tragedy when two of the main characters meet their doom. I was quite shocked when I heard the end of the play. Even though I knew it was a Greek tragedy I didn’t expect Eddie to die. From the way Miller describes Marco’s appearance I could tell he would probably cause some trouble. When Marco picked the chair up over Eddie you could tell Marco wasn’t afraid of confrontation if necessary. I think that the message Miller was trying to get across is that fighting isn’t the answer and that whatever happens was meant to happen, it’s your fate. At the end when Alfieri says the epilogue I think Miller means we can come to a compromise and if they can’t then walk away, or else we to will have to face the same consequences as Eddie Carbone.

Success and wealth Essays - The Great Gatsby, English-language Films

Success and wealth Essays - The Great Gatsby, English-language Films Success and wealth 1st period English 1/7/13 Mrs. Whelm Success and wealth can always lead to an American dream for example, working hard setting yourself some goals that would lead you to something big in your life, something that you would have to struggle and face hard times to reach that dream that you always wanted. Wealth will come in handy as you work hard and fight for what you want as you push yourself to reach that goal like how Gatsby did for example, he was a brave man that went through difficult times. He was also poor but work hard and became a very wealthy person. Doesnt matter if your rich and An American dream can be anything like how Gatsby was in love with daisy for example, Gatsby dream was to have daisy by him side. He look at her as a beautiful person. Daisy meant a lot to Gatsby for example, at the end of the chapters Gatsby hid the car that daisy hit when she hit Myrtle with it and Gatsby didnt say a word to anybody. This approve that Gatsby show his love for daisy that if its a good or a bad thing he going to be there for her. All what Gatsby wants is daisy he wants to be with her and be happy like how it shows in the book when they first see each other and how they react. After all those years that they been separate. Love can be a dream too for those who want it in there lives. A dream can be anything big or small doesnt Wealthy is what everybody works for and maybe imagen about it or maybe money is what people have in mind dont think about something else besides money but dont have goals and dont work for it but they just get what they want for example, Daisy may or may not have an American dream but she a person that likes riches and maybe have money on her mind. We all want to be wealthy and buy expensive things. Things that we never had in our lives. That why we got to work for it and be successful in life willing to move forward taking a few steps to that The great Gatsby is like the American dream where a poor person becomes wealthy and falls in love which that symbolize to him for example, in the book of The Great Gatsby Gatsby father said he knew he had a big future in front of him..(pg.181). this meant for Gatsby how he struggle with his life being poor but he work hard and knew that he was going to have a bright future. The American dream can also have a symbol not just a dream but a meaning of a symbol for example; daisy is the symbol because Tom and Gatsby wore fighting over her love of who she loved and who she didnt. The American dream is full of meanings, achievement, and other Great things come to those who wait patiently for example; Gatsby started off by have nothing by having a little bit of things of what he had being poor. He struggle like when he went to war but later he became wealthy men because of his hard working person that he was. When you do the right choices in your life and you have a bright future in front of you great things will come to you but that takes courage and strength to get to that spot that you want to be. You got to believe in yourself that you will have that dream in your hands and great things will come.

Genetically Engineered Foods essays

Genetically Engineered Foods essays Ever since humans began to grow their own food thousands of years ago, we have been struggling to find ways to make our crops grow bigger and better. In recent centuries though, science has made great improvements in the field of agriculture. This started with Robert Blakewell, an English farmer in the 1700's. Blakewell created herds of superior cattle, horses, and sheep by only breeding his best individual animals. By taking the best and eliminating the worst, he was able to raise livestock that was better than any other farmer's (Trede). By the 1900's, Americans had begun to produce hybrid corn by combining all different kinds of corn into one strain (Trede). From the early 1920's through the 1960's and even up until today, this method has more than tripled the yield of the world's best cropland (Avery). Because of this, Third World countries now have 35% more food per person than they did before any scientific advancements. The method of cross-breeding to create superior hybrids is known as classical breeding. Classical breeding has been going on for years, and continues to be used by farmers and planters. It is a simple way to help a plant or animal evolve into a more desirable breed. Based on this technology alone, we have been able to create breeds efficient enough and with a high enough yield to sustain us so far. However, if the current rate of population growth remains constant, by the year 2030 almost 90% of humans may have to give up eating meat in order to have enough food for everyone (Avery). Classical breeding isn't efficient enough to keep up with this demand. For example, European company Syngenta developed a corn with the intention of making it resistant to the European corn borer. Limiting their methods to conventional breeding, though, they were only able to improve the yield of the corn by 10% (Pollack). This experiment took 12 years to complete, an average length of time wh en dealing with class...

A Study on the Framing Effect of People When Decisions Are Made Through Foreign Language and Native Language

A Study on the Framing Effect of People When Decisions Are Made Through Foreign Language and Native Language A study was carried out to test the framing effect of people after a foreign language and a native language are used to make decisions. A number of participants who spoke specific common native and secondary language were used in the study to determine the effect indicating that this was an experiment that sought to determine how native language and a second language affect decision making. Dependent variables in an experiment refer to the variables that can never be operational in the absence of the others while independent variables refer to the variables that are operational in the absence of the others. Independent variables in this experiment were the language used since one could have made a decision using any language while the dependent variables were the experimental outcomes since any outcome depended on the language used. Random samples of different groups of participants who spoke common native and common foreign languages were selected and their fluency in these languages evaluated. Those that never met the standards required were eliminated from the selected participants to encourage uniformity. Different groups were then presented with two cases in which they were supposed to make a decision favoring one of the cases using both the native and foreign language. And the results were collected basing on the extent to which a decision was made in native language and the extent to which it was made in a foreign language It was discovered that bias in decision making can be eliminated when using an alien dialect. The four experiments conducted indicated that the framing effect tends to disappear when a foreign language is used in making a decision after being presented with choices. It was also discovered that people tend to be risk aversive when advantages are considered and and tend to be risk seeking when there exists cases of losses and when there is a presentation of choices in the native language and the framing manipulation had no effect on them (Shiv, et al, 2005). Additional experiments indicated that evading losses undergoes reductionwhere alien dialect is in usewhen making decisions thus the chances of accepting both hypothetical and real bets are high Critique The experiment is not 100% reliable and valid to the extent that very few random samples were taken to represent the whole population in the globe. There are those people who have almost equal command of native and foreign language and using both languages, they can make similar decisions. Such people were never included in the experiment. The experiment was also conducted in a few parts of the globe thus ignoring most of the other parts when coming up with the conclusion. This means that the findings were never correctly interpreted. Further interpretation and research can be made when almost all parts of the globe are covered to minimize generalization. Ethical safeguards were never fully employed since the beliefs of the people were never fully considered especially when dealing with the cases of making choices regarding bets since there are a number of people who do not believe in such issues thus their decisions get jeopardized. A follow-up study can be used to study the exten t of emotions presented when using a native language and a foreign language. According to CaldwellAycicegi (2009),it can be noted that people are more emotionally attached to their native language thus displaying a higher degree of emotions than when alien dialect is used. However, the results presented were strong since the command and decision making as well as emotions are stronger when using the native language than a foreign language. Therefore, the distance in the attachment of the cognitive self with a foreign language results to the presented findings. Such issues tend to be additional implications of using foreign language over the native language. The problem with the research is that only a small group was used in the study to represent the whole globe where people from all walks of life were never involved in order to come up with the correct decision. The method is better in presenting decisions that are reached when making decisions using a foreign language and native language. It can be noted that a more desired decision that is free of bias can be reached at when alien dialect is used. Brief summary Bias when making decisons can be reduced when a foreign dialect is employed and â€Å"framing effect† tends to disappear in cases where decisions the presentation of decisions is made in an alien dialect (Benjamin, Brown, Shapiro, 2006.avding of losses tends to take place when alien dialect is employed due to the huge cognitive and emotional distance caused by a foreign language. This experiment could have been more desirable if a large part of the global population was used in the experiment instead of using a very small sample to make the decision pertaining to the whole globe. The experiment can be used in making decisions where more desirable decisions that are free of bias are made. Trauma-Informed School Social Work Everyone in a school setting is subject to various forms of pressure, scarce resources and demand. Young people and adults both attend school each with an independent history of trauma that is hard to identify. Therefore, a trauma-informed approach is critical when employed in dealing with students in a school setting. This is because if left unattended, it affects the students’ behavioural, social and academic performance. Various other technical means might not work in cases where trauma is involved leading to traumatization of the student. A study conducted within a period of the year yielded results indicating that 60% of children are subject to violence or abuse (Finkelhor et al, 2009). An assumption that at least every student in a school setting has ever experienced a traumatizing event can be made. Trauma originates from an event that threatens a person’s safety thus making him fear, experience horror or even feel hopeless). Trauma can be as a result of domestic violence, sexual or physical abuse, violence, emotional or physical neglect, betrayal, accidents, life-threatening illness among others (National Child, Traumatic Network, 2013). Traumatic incidences may affect the behaviour, social or even academic performance of a student (Steel and Malchiodi, 2012). Trauma-informed responses become a remedy of the misbehaviours and punishments that may affect the involved student (Blaustein and Kinniburgh, 2010) Adults may be faced with unruly behaviours that originate from the traumatized students. At such a time the efforts of the adults to bring to an end the funny behaviour may not bear fruits which leads to frustration and anger among the involved parties. The trauma-informed approach is critical in opening up new possibilities for change where disciplinary methods are employed in such a way that while teaching the child how to regulate his emotions, safety and empathy are employed. These can be done at the same time since firm discipline and empathy are not mutually exclusive. The administrators, workers as well as teachers areon how to identify and retort to trauma cases. Trauma-informed school is concerned about the recovery and resilience of traumatized students through the implementation of organizational practices, policies and culture that help in the reflection of trauma skills and awareness and thus ensuring student’s security comes first (Ryan, Testa and Zai 2008) The school social workers should, therefore, be involved in teaching the students, school staff and the society in general about what trauma is and how it tends to affect the individuals. They should also be involved in the process of creating a collaborative network that links the parents, school personnel, teachers and the community in general which helps in the creation and monitoring of school policies that ensure the safety of the students from traumatizing experiences. The school social workers are the catalysts for ensuring that a trauma-informed school culture is created to ensure the safety of everyone in the school. This can only be done by mediating the parents, the school staff and the teachers to come up with the best ways to deal with the student’s behaviour and fostering academic achievements in a trauma-informed manner. They should also educate the teachers on how to deal with the students without getting angry or using harsh language. School social workers and the staff should always focus on the child’s cognition as well as the sensory processes that require sensory intervention. Social workers should also be involved in sharing with the students a curriculum that helps in teaching the students how to identify their bodily sensations and emotions helping the students to identify the difference between the past and the present occurrences which allows them to handle each situation differently. Social workers should also b e involved in engaging parents and teachers who might as well be traumatized and helping them deal with such situations and educating them on how to handle students as well as their children. Employing a trauma-informed approach in a school is the best thing that one can do since it takes care of the traumatized students and adults in general. It is necessary for school social workers to intervene and ensure that the approach has been employed and that the students, teachers and the parents have been educated on how to handle traumatizing events which foster behavioural academic and social improvements. Marginalization of School’s Social Workers When the practice of social working began, the social workers acted as the mediators for the students who seemed to be at risk thus acting as a linkage between the homes and the schools (Allen, Washington and Welsh, 1996). Various reforms were seen in the education sector due to the widespread changes that took place in the globe due to industrialization include the compulsory law of school attendance(Phillippo and Blosser, 2013). Therefore, the social workers have for a long time been considered the best means through which student’s problems can be solved. The responsibility of the social workers in schools has been assumed where they have not been involved in making the major decisions in schools. Perpetuated by the consequential practices and shift in the philosophical framework that shapes the responsibilities of the workers, it is evident that marginalization of the of the school’s social workers has taken place for a long time. With the shift in the responsibilities of the social workers, their work has currently been seen as handling mental illnesses in schools rather than addressing the attendance of the students in schools and their changes in behaviors as well as informing their families on the educational requirements and as well as the available community resources (Phillippo and Blosser, 2013). Phillippo and Blosser, (2013) states that the reforms made in the education system in the 1970s which promoted learning among the students with cognitive learning issues as well as physical challenges and advocated for the n ecessity of social workers to schools saw them being the reasonable people who can be charged with the responsibility of taking care of this kind of students. However as they provided the necessary services to the mentally and physically challenged students, their contribution and incidence in the general education system gradually faded D’ Agostino, (2013) concurs with Philippo and Blosser by stating that marginalization has also been exacerbated by the financial constraints for special education where the available capital determines and describes the job done by the social workers and their day to day activities within the school thus limiting their involvement and responsibilities in school affairs. As a result, social workers contribution in the general education has been dismissed since they are only known to deal with the disabled students in the society which is known to be their traditional role thus underestimating their value in the school and the society in general. The occupational profile of social workers is created by â€Å"National Association of Social Workers† (NASW, 2010). It defines the responsibility of the social workers within a school such as conducting home visits, developing plans for treatment, student’s advocacy as well as completion of family and students assessment among other similar roles. There lacks the role of curriculum development and development of leadership activities in the school thus the profession seems to devalue the workers in some way. It is, therefore, necessary for the school administrators and the social workers to come together and redefine the roles and responsibility and contribution to schools and students success (Bye et al, 2009). This would help in eliminating the rift that exists between the social workers and the school guidance and counselling workers in all departments especially in leadership (Altshuler and Webb, 2009) which creates a necessity for their collaboration with the sc hool’s leadership. The social workers must also be versed with self-advocacy which allows to speak to the world and explain the essence of their practices in schools. Social workers have largely contributed to the achievement of the scholars in a school. However unrecognized, their work is unimaginably explicit. There should be a change in the system that defines the roles of the social workers in a school in order to endorse them with the responsibilities that they are supposed to carry out in a school. Apart from their contribution in helping the mentally and psychologically challenged students, they should be allowed to interact with the other students and be involved in school matters to transform the lives of the students and the operations of the school for the better.

Collaborative Health- LIfelong Learning Coursework

Collaborative Health- LIfelong Learning - Coursework Example They include conferences, meetings, courses, in-service training and rounds. These education methods use didactic methods which are effective at imparting new knowledge. Continuous lifelong learning is important for a number of reasons. First, it contributes towards a great conversation. It is great to have a conversation with someone who is informed on events. Lifelong learners are better at holding their own conversations. They usually have more interesting topics and things to talk about (Alson, 2013). Secondly, the world is dynamic and keeps changing. Lifelong learning is important to keep up with the changing demands of the world. Moreover, lifelong learning is essential to enable one develop their abilities (Alson, 2013). Every individual is born with natural abilities and talents but it does not mean that they master these talents the first time they try them. Lifelong learning helps develop these skills thus serving as a role in promoting personal development. Finally, lifelong learning helps in opening one’s mind. One can see an issue in a broader perspective due to his or her education. Watching television, reading, as well as holding conversations helps educate people about other points of view. It may change one’s mind or may not but helps understand that there is more than one side to every issue (Alson, 2013). In conclusion, the importance of lifelong learning should be an aim for all health professionals. It can help them in various ways including personal development, enhancing their inclusion in the society and enabling them to adapt to the changing demands of the world. Continuing education stakeholders need to understand, value, and support contemporary principles of lifelong

Media, Culture & Identity Essay Example | Topics and Well Written Essays - 2000 words

Media, Culture & Identity - Essay Example People’s sense of social class, ethnicity, nationality and social identity is being constructed by the visual, auditory and symbolic material provided by the media (Kellner 1995, p.1). People’s identities are shaped by the images and information provided in the media. Hence, people’s opinion about people belonging to other countries, communities and religion is highly influenced by the images and information they see about those people on television and in movies. When people are repeatedly exposed to a particular idea through visual or auditory medium, they start believing in it as a ‘truth’. Hence, influencing people’s opinion and ideas by repeatedly exposing them to visual and auditory material of that idea has become a favourite weapon of the media. In the age of the media culture, where people’s identities are shaped by media images, when a certain community or religion is repeatedly portrayed as a threat to the peace of the world, it not only harms the image of that community but also generates a feeling of hatred, prejudice and anger towards that community. The community that is suffering from the harmful effects of the media culture is the community of Muslim people. People belonging to Islamic religion are facing hatred and misunderstanding in the Western countries because of the constant negative publicity in the Western media. It is this bias treatment of the Islamic community by the Western media that led Edward Said to develop the theory of ‘Orientalism’. Orientalism is a theory by Edward Said which proposes that the Eastern countries are highly misrepresented and misunderstood in the Western countries as the Western people are constantly getting exposed to the manipulated images and fabricated ‘news’ of the Oriental people through the Western media (Said n.d.) Edward Said, in his theory of ‘orientalism’, argues that the Western thinking about

Channel Management Essay Example | Topics and Well Written Essays - 1500 words

Channel Management - Essay Example The insurance industry too has begun using hybrid marketing channels. The objectives of marketing channels can be understood better by analysing their four functions - facilitating the exchange process, alleviating discrepancies, standardizing transactions and providing customer service. A marketing channel's most important aim is to facilitate a smooth exchange process between a firm and an individual. As marketing is a process of exchange between a buyer and a seller, channel members are considered exchange facilitators. When a marketing channel fails to deliver goods that match customer expectations, discrepancies occur. These can be corrected through activities such as sorting, accumulating, allocating and assorting. Organizations produce a variety of products for several reasons. Some reasons are: Distributors facilitate the task of sorting products so that their identification becomes easier and they can be delivered fast. Accumulating is the process of collecting the same product in large quantities. Distributors help both buyers and sellers protect themselves against price and supply fluctuations. Allocating is the process by which larger quantities of homogeneous products are broken down into smaller quantities. Manufacturers sell their products in bulk to wholesalers, who in turn, sell these in bulk to distributors. The distributors sell these products in smaller quantities to customers. Assorting is the process by which the customer's exact requirement is ascertained for a target group of customers. Distributors facilitate the marketers' task of assorting the products for different consumers according to their tastes and preferences. Another major objective of marketing channels is standardizing transactions. Let us consider the example of a milk delivery system here. In this case, the distribution is standardized throughout the marketing channel so that consumers do not need to negotiate with sellers on any aspect, whether prices, quantity, payment method or products location. Customer service includes installation, training and maintenance of the product and other forms of service required by customers. Distributors too offer these services. In a typical distribution system, there are two tiers between the manufacturer and the final consumer - the wholesale distributor and retailer. In a marketing channel, working with distributors and resellers creates more problems than it solves. This is because it is feared that intermediaries are interested in maximizing their profits and are not concerned about manufacturer's profits. To further this end, they prefer manufacturers with products and brands in high demand. Though this may be considered rational, it creates problems for manufacturers who are introducing new products in a new market. This forces the manufacturer to set-up a direct-distribution channel in international markets. Established companies, when entering international markets, choose emerging markets first. As they have limited exposure in these markets, they sell their products through local distributors who are independent in nature. Initially, though there can be a fast growth in sales, as the time passes, manufacturers start realizing and identifying problems with the distributors (Arnold,

Causes of childhood obesity Research Paper Example | Topics and Well Written Essays - 1750 words

Causes of childhood obesity - Research Paper Example The US government has estimated that only in New York out of 4 children’s under age of 18 one is affected with obesity as a result of which approximately 1.1 million children’s are obese. Major problem is not with the lack of understanding of the causes but with the high number of cases coming up with obesity among children’s it is difficult to decide which policy and program is the best to fight this problem. Some of the factors like changes in life style and also changes in culture has made kids not so healthy and have increased the cases of obesity in the last few decades. As per Ebbelung et al, currently across the globe 18000000 childhood obese cases are been seen which is a very crucial matter to be looked upon by all the countries to reduce the affects arising from obesity. According to Lissauet al. 2004, the countries with less obesity in the earlier years have shown signs for higher childhood cases from the last few decades because of the change in culture and their living standards (kalies, Jacksonville and Kries 112-120). Klein in 2008 stated that America is the fastest developed nation and also richest country in world, but the cases of obese has always hindered the name of the country in different countries. Robert Burton has said that to speak over the remedies and cures for fighting obesity is a waste until the perfect cause for the problem is been found and searched. In an international review Silventoinen et al. explained that genetics played a strong on variation of body mass index (BMI) among various ages and this factor is far stronger than the environmental influence of the country over the children’s. Even in 2004 Baur and O’Connor said that the rise in obesity among children’s is due to the changes in physical and social environment (Paxon 234-240). This particular research over the causes for the rise in obesity in US is been done using secondary data. The secondary

Business Presentations DB2 Essay Example | Topics and Well Written Essays - 750 words

Business Presentations DB2 - Essay Example Correct timing is also essential and the use of the right language is vital. A well organized speaker who makes good use of the time available can ensure objectives are successfully achieved. Presentation efficiency is impaired if the speakers are poorly organized. In this connection the use of financial or scientific terms is helpful as they form a type of common denominator. Non-verbal interaction with the audience is important because it guides presentation. The choice of words and vocabulary is one type of symbol that possesses emotional and psychological properties. The main challenge in presentation is to persuade the audience sending clear messages and informing about the issue, to persuade people to do something, to develop positive attitudes, and to cause other changes in peoples thinking and behavior that will be beneficial to the project (Adair, Thomas 2003). My personal success in making the presentation is effective time management and selection of appropriate information. I have tried to identify the key tasks and points in a presentation which should be given the greatest amount of time. In the presentations I have tried to present the most important facts and made a recommen ­dation. The object is to give the audience to whom it is presented, sufficient information to enable it to take suitable action, if necessary. I have tried to state facts fairly and accurately, in logical order and in a concise manner. The ingredients of successful presentation include six principles of effective speaking: be clear, be prepared, be simple, be vivid, be natural and be concise. The personality and amount of self-confidence the presenter has can have an effect on presentation efficiency. The more self-assured and assertive individ ­ual can deal more effectively with people who encroach on their time. The use of visuals helps the

Channel Management Essay Example | Topics and Well Written Essays - 1500 words

Channel Management - Essay Example The insurance industry too has begun using hybrid marketing channels. The objectives of marketing channels can be understood better by analysing their four functions - facilitating the exchange process, alleviating discrepancies, standardizing transactions and providing customer service. A marketing channel's most important aim is to facilitate a smooth exchange process between a firm and an individual. As marketing is a process of exchange between a buyer and a seller, channel members are considered exchange facilitators. When a marketing channel fails to deliver goods that match customer expectations, discrepancies occur. These can be corrected through activities such as sorting, accumulating, allocating and assorting. Organizations produce a variety of products for several reasons. Some reasons are: Distributors facilitate the task of sorting products so that their identification becomes easier and they can be delivered fast. Accumulating is the process of collecting the same product in large quantities. Distributors help both buyers and sellers protect themselves against price and supply fluctuations. Allocating is the process by which larger quantities of homogeneous products are broken down into smaller quantities. Manufacturers sell their products in bulk to wholesalers, who in turn, sell these in bulk to distributors. The distributors sell these products in smaller quantities to customers. Assorting is the process by which the customer's exact requirement is ascertained for a target group of customers. Distributors facilitate the marketers' task of assorting the products for different consumers according to their tastes and preferences. Another major objective of marketing channels is standardizing transactions. Let us consider the example of a milk delivery system here. In this case, the distribution is standardized throughout the marketing channel so that consumers do not need to negotiate with sellers on any aspect, whether prices, quantity, payment method or products location. Customer service includes installation, training and maintenance of the product and other forms of service required by customers. Distributors too offer these services. In a typical distribution system, there are two tiers between the manufacturer and the final consumer - the wholesale distributor and retailer. In a marketing channel, working with distributors and resellers creates more problems than it solves. This is because it is feared that intermediaries are interested in maximizing their profits and are not concerned about manufacturer's profits. To further this end, they prefer manufacturers with products and brands in high demand. Though this may be considered rational, it creates problems for manufacturers who are introducing new products in a new market. This forces the manufacturer to set-up a direct-distribution channel in international markets. Established companies, when entering international markets, choose emerging markets first. As they have limited exposure in these markets, they sell their products through local distributors who are independent in nature. Initially, though there can be a fast growth in sales, as the time passes, manufacturers start realizing and identifying problems with the distributors (Arnold,

Business Presentations DB2 Essay Example | Topics and Well Written Essays - 750 words

Business Presentations DB2 - Essay Example Correct timing is also essential and the use of the right language is vital. A well organized speaker who makes good use of the time available can ensure objectives are successfully achieved. Presentation efficiency is impaired if the speakers are poorly organized. In this connection the use of financial or scientific terms is helpful as they form a type of common denominator. Non-verbal interaction with the audience is important because it guides presentation. The choice of words and vocabulary is one type of symbol that possesses emotional and psychological properties. The main challenge in presentation is to persuade the audience sending clear messages and informing about the issue, to persuade people to do something, to develop positive attitudes, and to cause other changes in peoples thinking and behavior that will be beneficial to the project (Adair, Thomas 2003). My personal success in making the presentation is effective time management and selection of appropriate information. I have tried to identify the key tasks and points in a presentation which should be given the greatest amount of time. In the presentations I have tried to present the most important facts and made a recommen ­dation. The object is to give the audience to whom it is presented, sufficient information to enable it to take suitable action, if necessary. I have tried to state facts fairly and accurately, in logical order and in a concise manner. The ingredients of successful presentation include six principles of effective speaking: be clear, be prepared, be simple, be vivid, be natural and be concise. The personality and amount of self-confidence the presenter has can have an effect on presentation efficiency. The more self-assured and assertive individ ­ual can deal more effectively with people who encroach on their time. The use of visuals helps the

Contributing factors to student achievement Essay Example for Free

Contributing factors to student achievement Essay In 2001, the No Child Left Behind Act placed even stronger responsibility on states to raise student performance. As a result of these accountability standards, states must now administer standardized tests to â€Å"measure adequate yearly progress† of all students (2001). They face costly federal mandates and must submit comprehensive plans. The federal law also focuses on narrowing the achievement gap between races. It requires that states monitor the performance of racial and economic subgroups and undertake corrective action in failing schools (Wong, 2004). †¦states are implementing policies that provide incentives to attract and retain teachers and increase student performance. Incentives are helping states recruit new teachers into the work force, attract persons from outside education, retain teachers in the classroom and support accountability programs that focus on school-by-school efforts to boost student achievement (Cornett and Gaines, 2002). Researchers examining student performance consistently find that one of the most important influences on student achievement is socioeconomic status (SES) of students. These findings give little comfort to educators in economically disadvantaged schools who are facing heavy pressure to improve performance and close the gap between minority and white students. Yet Verstegen and King (1998) claim that a growing body of research is using better databases and more sophisticated methodological strategies to provide evidence that school policies can make a positive difference in student outcomes. They also emphasize that resource patterns that optimize performance in one setting do not necessary work in others. Encouraged by this line of thinking, the researcher will investigate factors that may explain the differences in performances in schools that share a common socioeconomic context. Are there choices made by policymakers and administrators in economically disadvantaged schools that spark significant improvements in performance in these schools? In this study, the researcher will assume the significance of SES or â€Å"input† factors in explaining achievement, and the researcher considers the impact of other factors over which schools have some control. Impact of Process Variables Although the statistical models will include measures for SES (percent of economically disadvantaged students and percent white students), the focus will be on process variables. The latter include those variables that school systems more or less control. The researcher categorizes these variables into three general areas: 1) school class size 2) school policies and 3) proven effective programs to increase student reading proficiency. One of the most controversial characteristics of schools is the amount of students per teacher (FTE). Production function research on the effects of school size has been inconclusive, and both sides have their advocates. Supporters of small schools contend that students get more attention, school governance is simpler, and teachers and administrators are more accessible to parents. Noguera (2002) states that in high schools where the majority of low-income students of color are achieving at high levels the one common characteristic is the small size of the schools. Lee and Burkam found that students are less likely to drop out of schools with fewer than 1,500 students (2003). However, others argue that large schools are able to offer students a wider range of educational offerings and services (â€Å"Still Stumped,† 2002). Recent research indicates that the effects of school size may depend on the SES of students. Findings show consistently that the relationship between achievement and socioeconomic status was substantially weaker in smaller schools than larger schools, that is, students from impoverished communities are much more likely to benefit from smaller schools. On the other hand, a positive relationship exists between larger schools and the output measures of affluent students (Lee and Smith, 1996; Howley and Bickel, 1999). Because this study will examine the performance of economically disadvantaged students, the researcher expects to find a negative relationship between school size and achievement scores. That is, the larger the school, the less likely students are to achieve on standardized tests. The relationship between class size and positive student achievement is another relationship that has been closely studied. In 2000, Congress allocated $1. 3 billion for class size reduction as a provision of the Elementary and Secondary Education Act (ESEA) (Johnson, 2002). Most of the studies that examine the effect of class size on student performance have focused on primary schools. One of the largest and most scientifically rigorous experiments was the 1985, Tennessee’s Student Achievement Ratio (STAR) study. The STAR project provides compelling evidence that smaller classes can improve student achievement, especially in primary schools, which could have lasting effects (1985). The four year longitudinal study focused on classes in Tennessee and consisted of grades kindergarten through third. Classes of thirteen to seventeen students were compared to classes of twenty-two to twenty-six students; of the total classes, some had just one teacher and some had a teacher and aid. Phase one included over three hundred classes and a total of 6500 students (1985). The result after four years was positive support for the reduction of classroom sizes which proved to have positive effects on student achievement. Some critics have pointed out the limitations of project STAR (Vinson, 2002). A couple of limitations listed in a report by Tony Vinson in 2002 were: 1) limiting sample of certain cultural groups 2) schools volunteered to participate in the study, suggesting they had motivation to use innovative teaching practices. In 1996, Mostellar, a statistician, reported; â€Å"the Tennessee Class Size study demonstrates convincingly that student achievement is better in small K-3 classes and the effect continues later in regular-sized classes (1996). In a follow-up study, Nye, Hedges and Kontantopoulos (1999) found that students of smaller class size continued showing significant advantages over students of regular-sized classes, throughout school, to graduation. These students demonstrated higher grades, took more challenging classes, had better graduation rates and were more likely to go on to college (Vinson, 2002). Wisconsin’s Student Achievement Guarantee in Education (Vinson, 2002), began in the 1996-1997 school year and was expanded in 1998-1999 and again in 2000-2001 (Wisconsin Dept. of Public Instruction). The objective of the program is to improve student achievement through the implementation of four school improvement strategies: class sizes no more than 15:1 in grades K-3; increased collaboration between schools and their communities; implementation of a rigorous curriculum focusing on academic achievement; and improving professional development and staff evaluation practices. Schools in SAGE have renewable 5-year contracts with the state and get state aid equal to $2,000 for each low-income child in the grades served by the program. During 2005-06 495 schools participated in SAGE (up from 30 when the program began). Just over 93,000 K-3 pupils were served. State funding, which was $4. 5 M in 96-97 will be $98. 6 M in 2006-07. A few districts are also benefiting from a state categorical aid program created in 1999 to help schools pay debt service on the cost of new classrooms built to accommodate SAGE (DPI).

Innovation in E-commerce: Operation and Logistics

Innovation in E-commerce: Operation and Logistics Innovation in E-commerce with New Trial Service Rohit Meena Introduction An e-commerce is the facility or service, which provide customers the service to buy products online on the Internet. Today In India and other countries e-commerce is being used for getting products online easier and faster. In the 21th century e-commerce comes with the new revolutionary concept-people can get their products online from many brands. Purchasing and selling of products has become very easier due to e-commerce. Communication from one seller to other seller provides different product and varieties in the market. One of the biggest challenges faced by the e-commerce industry is that most of the people are often unsure of their sizes and how their online purchase clothes will fit in real life. I’m trying to solve this problem by providing actual physical trial service for people trying to buy apparel online. This service helps customers to make purchasing decisions. Many people can get confused about their sizes or color choice and they prefer to buy products in the store. Trial Concept is a strategy of marketing which increases consumer satisfaction for online shopping. When consumer orders their product from the online site and gets size problem or other product visualization problem, this type of problem decreases the online sales because people do not want to buy again those stuff which comes with size problems. Trial Concept will make high demand in the market because it comes with the market demand calculation according to the trial demand. Basically, it will also help to consumer for getting their product to be available in the store. High demand of products in the market creates unavailability of products. Product quality and sizing problems will be solved by the trial option. In the future this feature will increase retail sales. The trial system will encourage people who have never shopped online before to try out online shopping by removing the restriction of size and fit confusion. Secondary Literature In the 21th Century People more and more are shopping online. Studies have shown that e-commerce sales grew 15 percent in 2012, which is several times more than average retail industrys spending growth. 80 percent of the sales in this industry are still taking place within the four walls. Even though a majority of apparel shoppers visit the retailers website, research the product online, or read reviews before making purchase, only a few actually buy the product online. Most people who do buy clothes online are likely to buy an item only after they have already tried it on in a store or seen someone else wear it before. This is especially true among women. Not knowing the quality of the product and having to wait for the product to arrive may affect the shoppers decision to buy clothes online, but the biggest problem I see preventing a shopper from buying clothes online is not being able to visualize how the product will look on her/him body. If the retailers can address this issue, the concerns like the quality of the product and the shipping time can easily be fixed. I agree that people want to feel, see, and try the product before they buy; and e-commerce sites can not provide that real experience of touching the product, but with improved technology and larger, better quality pictures, shoppers can get a pretty good idea of the quality. Plus the free shipping and free returns already being offered by many e-commerce retailers will give shoppers the option to experience the products without leaving their house. Retailers could not be able to solve fit issues on the Internet. Fit issues are the main reasons of customers that create d o not feel excited about buying clothes online. E-commerce retailers can attract people if they can address their practical issues that are keeping many probable customers from shopping for clothes. Advanced digital technologies like the virtual fitting room software that provide the shopper better fit experience than the two dimensional pictures. But not every retailer can afford those expensive technology and not every shopper is willing to spend the time it takes for them to upload the picture (or whatever else is required to let the software know their bodys dimensions or size) and drag/select each product they want to try on and wait for the results. It is easier and time saving for the shopper to just clicks the size she/he wants to see on picture and get done. It may not give her/him the enhanced experience of three-dimensional virtual fitting, but it will give her/him a pretty good idea of how she/he can expect to look on those products. But a virtual fitting room is the lack of uniformity in apparel sizing. It is the biggest problem of the apparel industry right now. Each manufacturer has its own sizing standard. And, within each manufacturer, there are size variation d epending on the fabric, style, and so many other factors. It is simply impossible for those software to accommodate all manufacturers sizing standards, which means majority of new and smaller brands can not be represented. To conclude, with help of general sizing guides posted by the retailers on their e-commerce site, the shopper may know what size of any particular item she/he should buy; but she/he can not visualize the product on her/him body if the model is not representative of her/him size. Fabrics behave differently depending on how they are woven, knitted, treated and finished. That means the products stretch ability; molding and yielding property varies depending on many factors. The same shirt can look totally different on women or men of different sizes. Women or men want to see if the product is going to fir or not. Therefore, many people prefer to try the item on their body before they buy it. Working of the concept The process of trial service includes all shops of specific brand. This trial feature distributes the goods from one place to other place according to the consumer demand or request when a consumer browses his/her product online. It will work faster compare to taking trial or finding shops of product. Trial service modifies the design of transportation for better service. When consumer rejects their product on the store, the retailer will sell the product; but in many situations consumers demand are different so trial service has to connect with all stores or warehouses. Cost factor for the transfer of goods matter a lot for the product cost. I am not sure that this idea will be accepted by every industry because many times it will not be possible to deliver every goods on the location, but my concept connects store to store. If consumer bought some product and he won’t be able to get this product within the deliver time, my service will deliver goods to the nearest the store. Consumers time will be saved by this feature: the consumer will get his/her product from the nearest store. Explanation of the concept Trial Concept clears many issues for the online shopping. Some times retailers complain that customers come in their shop for only trying clothes and retailers cannot charge for trying clothes in their shops so the idea of trial shopping solved the retailer’s problem. My concept for the online shopping related to customer satisfaction secures more online shopping. This idea will work with the official site of brands and chains. Users can easily go online and shop for items. If people want to see or check that product will fit or not, trial option works as a feature. This option takes four sizes and color of the product or consumer can order multiple choices at the one time but the multiple choice products will be limited. A consumer will be able to give five products for the trial at the one time. Some time retailers may not have stock all collection in the store so consumer faces problem for their choice product so the trial option will only provide the product available in t he store. If consumer wants that product to get home delivered because at the trial time consumer wasn’t able to purchase that product, he can do so. Consumer will get only one-day time period for the trial and trial-purchase. Trial date and time will be sent by the customer care department to customers cell or email. Basically this idea gives opportunity to customer if he/she is not getting product on store in some areas. Communication of the one store to other store from the storage warehouse makes transfer of goods easier but the trial facility create some changes in the transfer of goods because suppose in one area there are two-three shops which do not have stock of high demand goods. Trial system will calculate the product demand from the consumers according to the same product’s trial demand. So the trial system will help to the company for the area’s product demand. Example: in Lucknow, winter season is going on so people definitely buy cold clothes in t he winter weather. If there are five shops of Tommy Hilfiger in the city and they have limited stock of sweaters. But the city people demand of Tommy products is high so the trial system will calculate the demand and provide stocks to these city shops. Trial system maintains the transportation cost because every week stores get their products from the warehouse anyway, so the trial will send by the warehouse. Conclusion E-commerce platform has increased every year with new techniques of customer service. It’s necessary to catch consumer attraction for online shopping. In this competitive market every company should provide the latest techniques for high sales growth. The supply chain system should cover high demand or supply facility in minimum time. Customer survey for e-commerce can show that how online shopping can recover the unsatisfied customer with the newer services. Online issues related to payment, product specification, unavailability of the product, etc. create many unsatisfied customers. Trial service will be able to get more satisfaction and give advantage to online shoppers with regard to ordering high price products with the secure belief.

The Ethical Concerns with Data Mining Essay example -- Computers

The Ethical Concerns with Data Mining Introduction to Data Mining and Warehousing With the advent of computer technologies that can store large quantities of data, cross reference that data, and compute patterns in the data, benefits abound in many applications. However, with it comes new ethical concerns regarding the privacy and security of the persons or entities in which the information was sourced. While permission may have been received with each bit of information, which may have appeared harmless to divulge, there are issues regarding the data's ownership -- its sharability in US or globally, its combination with other data, its accuracy, its security, and its overall end use [1] -- that could contribute to privacy or security "violations", where some kind of detremental harm could potentially be presented. Many questions exist. Should there be restrictions on what data can be stored? Should permission be required to be up front? How can the data collected be shared? Should there be a mandated set of rules on data collection and use in general for all businesses, governments, to uphold if they want to use data? What are the ethical evaluations of the issues, and would it be correct for a policy to be put in place to monitor the ethical issues? In this paper I will address how some organizations are dealing with the ethical approaches, but first, here is some background on the technology, its uses, benefits, misuses, and issues. What is Data Mining? What are its Uses? Data Mining, Data Warehousing, or Knowledge Discovery and Data Mining(KDDM), are technologies that encorporate computer hardware and software to store large amounts of collected data, usually about people, and then use the infor... .../30/2004 http://www.sfgate.com/cgi-bin/article.cgi?f=/news/archive/2004/03/30/international0553EST0481.DTL 16. ACLU, "Group Calls for Investigation, New Laws to Restrict Data Surveillance", May 27, 2004, http://www.aclu.org/Privacy/Privacy.cfm?ID=15860&c=130 17. Leslie Miller, "EU, U.S. Sign Passenger Data Agreement", Associated Press, May 28, 2004, http://story.news.yahoo.com/news?tmpl=story&cid=514&e=4&u=/ap/20040528/ap_on_go_ca_st_pe/airline_passenger_data 18. Amanda Holt, PR Ethics Resource Center 18. Amanda Holt, PR Ethics Resource Center 19. Utilitarian Ethics, Encyclopedia, Wikipedia http://en.wikipedia.org/wiki/Utilitarian_ethics 20. Colleen McCue, Emily S. Stone, Teresa P. Gooch, "Data mining and value-added analysis", The FBI Law Enforcement Bulletin, Nov, 2003. http://articles.findarticles.com/p/articles/mi_m2194/is_11_72/ai_111496582

What is Love? Essay -- Papers Definition Love Marriage Loving Essays

What is Love? Love: What is it? Love, what is it? To many people love means many things. To others, to love is to place their happiness in one another. Others love can be how they feel about that special someone. I'm not talking about the fatherly love or that motherly love. I'm talking about the love that you feel towards someone. That special someone that you could possibly spend the rest of your life with. Webster defines love as a strong feeling of attraction resulting from sexual desire; enthusiasm or fondness. But to me love is not just a feeling, but it is the way that you treat that special someone that you care for. Treating them so kindly so they'll know you care and love them. Love in my eyes, is making that sacrifice for someone, knowing that you might regret it sooner or later. Love is how you make another person feel when you are in their presence. Love is the laughter that you share, the time you spend, and the relationship that you build with that special someone. Many people show or express their love for someone in many and different ways. For instance, there was an ancient Egyptian Poem that captivated my attention. While I was reading the poem it made me realize how more people view love the same way as I do. The poem is named "Love, how I'd love to slip down to the pond." In the poem there were lines that helped me realize that love is not what you say, it is what you do. And in the poem there was a line that stood out far from the rest. It said, "Just for you I'd wear my new Memphis swimsuit, made of sheer linen, fit for a queen- Come see how it looks in the water". Not caring about how she looks to others or how foolish she might feel, she entices her mate with a swimsuit that when w... ...itten by Chung Tzu there is a pome numbered 22 in the text. Part of it reads: Of fair girls the prettiest Gave me a red flute. The flush of that red flute Is pleasure at the girl's beauty. She has Been in the pastures and brought for me rush-wool, Very beautiful and rare. It is not you that are beautiful; But you were given by a lovely girl. In my opinion the moral of the poem is not to cherish what is given to you, but cherish the thought and sincerity of the person. Material items can be lost, broken, or even stolen. But when you see it as an action of ones emotion, the thought of that item ant the person who gave it to you will live on forever. Patterson 5 Today, many people have different out looks and perspectives about love and that what it is or what it should be. But you can't truly love any one until you answer that funny little question? Love: What is it?

Best Snacks Problem Solution

Running head: PROBLEM SOLUTION: BEST SNACKS INC. Problem Solution: Best Snacks Inc. Taleish M. Daniels University of Phoenix Problem Solution: Best Snacks Inc. â€Å"Best Snacks, Inc. , a 150-year-old company which has been held publicly for more than 100 years, has traditionally held the number one or two positions in the snack market, providing an excellent and stable investment for stockholders. But in the past several years, Best Snacks sales have been slipping, market share has decreased and, particularly in the past two years, stock prices have taken a dive. This year, the company will finish a very weak second, and with several smaller competitors emerging as major players in the snack industry, Best Snacks is in danger of losing its long-held premier standing in the snack market,† (University of Phoenix, 2010,  ¶ 2). In addition to these issues, the employees at Best Snacks are unsettled and feeling as if management does not value their opinions and has not done a good job of promoting innovation. In order to succeed, Best Snacks must tackle the challenges of its failing product line as well as find a way to bring the internal climate with employees back to a state of resolution. Describe the Situation Issue and Opportunity Identification Best Snacks is facing a number of issues. Declining sales, complacency, and a lack of motivation within the employees due to the absence of manager support have all contributed to the current state. By taking a close look at its competitors and studying other successful organizations the leadership at Best Snacks can retain some of its previous success. Capitalizing on the new changes in leadership, Best Snacks has the opportunity to restructure their organization in a way that will foster an environment of creativity and innovation. As stated, both sales and market share at Best Snacks has seen a decline. The opportunity presented is for the leadership at Best Snacks to evaluate the organization’s current process to determine how they can keep up with the competition. A radical innovation is a significant change that simultaneously affects both the business model and the technology of a company. Radical innovations usually bring fundamental changes to the competitive environment in an industry, (Davila, Epstien, & Shelton, 2006, p. 51). Contributing to the declining sales is the fact that there have been no product or service innovations in the past five years; instead, previously successful marketing methods have been improved or extended. Successful organizations tend to become complacent and conservative in order to preserve their core competencies—those things that lead to their success. This is logical and largely advantageous in the short-term. Paradoxically, the things that led to their success could be the very things in the long-term that pull them into failure, (Davila, Epstien, & Shelton, 2006, p. 239). By designing new marketing methods that are completely different from anything that has been done before, Best snacks can return to their customer base with a fresh approach that will draw people to their products. A learning organization is an organization that purposefully designs and constructs its structure, culture, and strategy so as to enhance and maximize the potential for organizational learning (explorative and exploitative) to take place, (Jones, 2004, p. 377). Currently many employees at Best Snacks do not understand the importance of innovation and have forgotten how to develop and implement creative ideas. Most of this stems from the fact that managers do not support creativity and innovation, another issues facing Best Snacks. Employees believe that they are not supported in their ideas and independent thinking. One of the key roles of the CEO is to make innovation part of the culture of the company. The CEO needs to make certain that collaboration occurs and becomes part of the culture. Steve Jobs works this critical cultural angle at Apple by being the clear leader of innovation and pushing hard to ensure that there is effective collaboration between the technology and business folks, (Davila, Epstien, & Shelton, 2006, p. 58 & 259). The leadership at Best Snacks should use this opportunity to support and encourage organization learning, developing culture that is ripe for innovation through leading by example and pushing for employees to come up with new ideas. Stakeholder Perspectives/Ethical Dilemmas Though Best Snacks is facing a number of issues, three main stakeholder perspecti ves and ethical dilemmas have been identified. The first is between Best Snacks and the competition. Both Best Snacks and its competing businesses have a vested interest in their individual corporations. Each would like to be the number one holder of sales and market share in their industry. In their quest to be number one, it is the responsibility of each organization to utilize fair business practices, and conduct themselves with honesty and integrity. Another stakeholder perspective is the leadership of Best Snacks versus their employees. The employees at Best Snacks feel that leadership does not value their opinions and has not created an environment open for innovation and creativity. Though management sees the need for employees to develop a creative mindset, they are unsure about the best ways to utilize those skills. Both management and the employees need to be honest about what they’re needs and expectations are. Opening the door to communication will allow them to work together as a unit. Management has the responsibility to treat employees with fairness and respect, understanding that although their titles may be lower in rank, their opinions and desire to grow the organization is what will ultimately lead Best Snacks into their next phase of success. The last ethical dilemma that was identified is Best Snacks versus itself. As a corporation, Best Snacks is rightfully concerned that they are seeing a significant decrease in sales. In their quest to retain success, Best Snacks must be careful to not violate any copyright infringement laws while studying their competition and creating their own new products. Frame the â€Å"Right† Problem Best Snacks will become a leader in the snack industry once again by promoting creative and innovative learning within the organization that will inspire a new product lines and allow them to compete with the competition. Describe the â€Å"End-State† Vision Best Snacks held on to its top position in the snack industry by promoting innovation within their organization. Though the industries may vary, the characteristics of innovative organizations are often similar. Studies have shown that innovative workplaces share six cultural characteristics: context rich, customer close, confidence building, curious, challenging, and collaborative, (Daniels, 2010). Innovative organizations have leaders that cultivate creativity by allowing employees to be themselves and encouraging the development of new ideas. Brainstorming and team building activities play a large part in how these companies create, (Daniels, Watts-Holley, Mobley, & Rauschenbach, 2010). Capitalizing on these traits, Best Snacks was able to energize their employees and push for organizational learning, and team building that enabled them to create new product lines, modernize the previous products therefore maintaining their previous customer bases as well as capturing a new audience. Identify the Alternatives and Benchmarking Validatio Based on the opportunities given, three main alternatives have been identified. First, instead of promoting organizational learning, management can select a few employees for individual learning. Managers would select employees to serve on special teams. There’s team members would then go through a series of individual and group learning to implement programs within the organization. Another alternative is for previous marketing methods to be revisited in an effort to appeal to the standard customer base. Leadership at Best Snacks can attempt to capture their previous success by reconnecting with their audience through an analysis of what has worked in the past. The third alternative identified is to make no radical changes, choosing to stick with incremental or semi-radical innovation. By utilizing incremental innovation, Best Snacks can wring out as much value as possible from existing products or services without making significant changes or major investments. Semi-Radical Innovation on the other hand involves substantial change to either the business model or technology of an organization—but not to both, (Davila, Epstien, & Shelton, 2006). Evaluate the Alternatives In Table three there were two goals that were ranked at a number five. The first goal, design new marketing methods that are completely different from those of the past was chosen to stimulate creativity within the organization. Best Snacks has already spent and ample amount of time redeveloping ideas of the past and needs a fresh approach to capturing their audience. The second goal that was ranked at a number five is for the management to promote organizational wide learning. One of the reasons Best Snacks is in the position they’re in is because at some point the organization stopped learning. Management began to discourage the innovation and creativity that once the key to the company’s success. As a result, the entire team at Best Snacks; employees as well as management need to go back to square one in learning the organization, its customers and products. Narrowed List of Alternatives The best alternative chosen are to revisit the previous marketing methods to capture some of the past product success, and to implement semi-radical change. Although it is clear based on the goals that it would be best for Best Snacks to make a complete 360 degree turn around with their business structure and approach to marketing, the cost of doing so could defeat take a toll on the company’s finances due to its declining sales. As a result, it may be better for the organization to take things slow implementing only a semi-radical change program and revamping some of the previous marketing methods. Due to the fact that the organization was highly successful not too long ago, it may be worth taking a look at some of the processes that were in place during that time, examining whether or not success can be generated by reinventing the wheel as opposed to starting over completely. Identify and Assess Risks The remaining alternatives; select a few employees for individual learning and implement incremental change have been identified as having too many risks to utilize in the future plans of Best Snacks. In selecting just a few employees, the leadership does not tackle the real issue of ensuring that innovation is stimulated on an organizational wide scale. It seems that an incremental change approach is what put Best Snacks in the position that they are in now. In only considering the bottom line while ignoring the significant changes that needed to be made in the product lines and processes has cost the organization in sales. With both alternative, Best Snacks runs the likely chance that no changes will be made, leaving the organization to continue its decline. Make the Decision Best Snacks will utilize radical innovation to develop customized, strategic marketing plans for their current product lines and formulate teams within the organization to design new products. Management and employees will work together to energize not only each other but the customer with anticipation of what’s to come. Creative advertising campaigns, team building exercises, and consistent attention to employee needs by management will position Best Snacks in the upper echelon of the snack industry. Founded in 1998, Google has obtained success by being one of the most innovative internet search engines in the world. The company name, Google is in fact a play on the word â€Å"googol,† the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful, (Google, 2010). With over 150 domains in different names and languages, advertising applications, and a phone, and its own internet browser, Google Chrome, the leadership and employees at Google are constantly coming up with new ideas on how to make their existing products better and challenging themselves to create new products that will speak to their consumer needs. Google’s philosophy is embedded with a number of approaches to the principles of their organization and how they will conduct business. Specifically when it comes to design the company believes: 1. Focus on people – their lives, their work, and their dreams. . Every millisecond counts. 3. Simplicity is powerful. 4. Engage beginners and attract experts. 5. Dare to innovate. 6. Design for the world. 7. Plan for today's and tomorrow's business. 8. Delight the eye without distracting the mind. 9. Be worthy of people's trust. 10. Add a human touch, (Daniels, Watts-Holley, Mobley, & Rauschenbach, 2010). In capitalizing on the success of organizations such as Google and the competing snack corporations, as well as returning their focus back to the people, Best Snack will move into the future retaining their top slot as an industry leader. Develop and Implement the Solution In order to develop and implement the solution, Best Snacks must be strategic in their next steps. To take place immediately, Elizabeth Fairchild must devise a conflict management plan for employees and managers to have better communication. In order for innovation to thrive employees must first iron out the issues they have amongst each other as well as management. Getting the problems out on the table will be the first step to opening the door to communication needed for innovation and creativity. Within the next ninety days, Sabrina McKay will develop a plan for team brainstorming. Working with Elizabeth Fairchild, a plan for organizational learning will be put into place to stimulate the employees and get them thinking about what’s next for the organization. Within six months, new product lines should be developed. These lines will be a culmination of the ideas of each person from the management team as well as the employees. Evaluate the Results External success for Best Snacks will be measure by evaluation of the next quarter sales and earnings. Because the ultimate goal of the organization is to increase sales and market share in an effort to remain competitive in the industry, short term review goals are deemed best for a clear understanding of whether newly implemented marketing ideas and approaches are working. There are certain marketing elements every (startup) entrepreneur should track to grow and become more profitable. The key indicators are leads generated, leads converted, average dollar per transaction and average number of transactions per customer. Though the notion of tracking may feel like overkill, focus and improvement spring from the habit of constant measurement. In creating a baseline, it will be much easier to focus the strategies and actions on the right areas of the business, (Jantsch,  2009). Internal measurements for determining success will be to administer another company-wide survey and small focus groups. Leadership must remain in constant communication with the Best Snack employees to ensure that most, if not all needs are being met and that satisfactions with encouraging innovation and creativity amongst employees is felt. Conclusion Best Snacks has the potential to maintain its position in the snack industry. Though the situation looks bleak, it is not as bad as it seems. The main issue for Best Snacks is that they’ve never been in this space before. As long as management uses this opportunity to grow and learn the ills of complacency the organization should be able to avoid being placed in this position again. References Daniels, T. , Watts-Holley, J. , Mobley, A. , Rauschenbach, L.. (2010). Best Snacks Benchmarking Worksheet. Retrieved from MMPBL550 – Creativity, Innovation, and Organizational Design website. Davila, T. , Estien, T. J. , & Shelton, R. (2006). Making Innovation Work: How To Manage It, Measure It, and Profit From It. Upper Saddle River, NJ: Wharton School Publishing. Jantsch, J. (2009). 4 Metrics For Measuring Success: 4 key metrics can help you determine if your brand-building is working. Retrieved from http://www. entrepreneur. com/magazine/entrepreneur/2009/february/199732. html Jones , G. (2004). Organizational Theory, Design, and Change (4th ed. ). Upper Saddle River, NJ: Prentice-Hall, Inc. University of Phoenix. (2010). Best Snacks Scenario. Retrieved from University of Phoenix, MMPBL550 – CREATIVITY, INNOVATION, AND ORGANIZATIONAL DESIGN website. Table 1 Issues and Opportunities Identification | | | |Issues |Opportunities |Reference to Specific | | | |Course Concept | |Best Snacks sales have been slipping, market|Evaluate the organization’s current |A radical innovation is a significant change that | |share has decreased |process to determine how they can keep up |simultaneously affects both the business model and the | | |with the competition. |technology of a company. Rad ical innovations usually | | | |bring fundamental changes to the competitive | | | |environment in an industry, (Davila, Epstien, & | | | |Shelton, 2006, p. 51). |There have been no product or service |Design new marketing methods that are |Successful organizations tend to become complacent and | |innovations in the past five years; instead,|completely different from anything that |conservative in order to preserve their core | |previously successful marketing methods have|has been done before. |competencies—those things that lead to their success. | |been improved or extended | |This is logical and largely advantageous in the | | | |short-term. Paradoxically, the things that led to their| | | |success could be the very things in the long-term that | | | |pull them into failure, (Davila, Epstien, & Shelton, | | | |2006, p. 239). | |Not many people seem to understand the |Management can promote learning within the|A learning organization is an organization that | |importance of innovation. Worse, they seem |organization. |purposefully designs and constructs its structure, | |to have forgotten how to develop and | |culture, and strategy so as to enhance and maximize the| |implement creative ideas. |potential for organizational learning (explorative and | | | |exploitative) to take place, (Jones, 2004, p. 377). | |Employees feel that creativity/innovation is|Management can develop a culture that is |One of the key roles of the CEO is to make innovation | |not encouraged and that their ideas are not |ripe for innovation through leading by |part of the culture of the company. The CEO needs to | |supported by management. |example and pushing for employees to come |make certain that collaboration occurs and becomes part| | |up with new ideas. |of the culture. Steve Jobs works this critical cultural| | | |angle at Apple by being the clear leader of innovation | | | |and pushing hard to ensure that there is effective | | | |collaboration between the technology and business | | | |folks, (Davila, Epstien, & Shelton, 2006, p. 258 & | | | |259). | Table 2 Stakeholder Perspectives and Ethical Dilemmas | |Stakeholder Perspectives and Ethical Dilemmas | | | | | |Stakeholder Groups with Competing | | | |Values |The Interests, Rights, and |The Ethical Dilemma Based on the Competing | | |Values of Each Group |Values | |List: Group X | | | |versus Group Y | | | |Best Snacks vs. the competition |Both Best Snacks and the competition have a vested |It is the responsibility of each organization | | |interest in their individual corporations. Each would |in their quest to be number one to do utilize | | |like to be the number one holder of sales and market |fair business practices, and conduct themselves| | |share in their industry. |with honesty and i ntegrity. | |Best Snacks Leadership vs. he |The employees at Best Snacks feel that leadership does |Both management and the employees need to be | |employees |not value their opinions and has not created an |honest about what they’re needs and | | |environment for open innovation and integrity. Though |expectations are. Opening the door to | | |management sees the need for employees to develop a |communication will allow them to work together | | |creative mindset, they are unsure about the best ways |as a unit. Management has the responsibility to| | |to utilize those skills. treat employees with fairness and respect, | | | |understanding that although their titles may be| | | |lower in rank, their opinions and desire to | | | |grow the organization is what will ultimately | | | |lead Best Snacks into their next phase of | | | |success. | |Best Snacks vs. tself |As a corporation, Best Snacks is rightfully concerned |In their quest to retain success, Best Snacks | | |that the y are seeing a significant decrease in sales. |must be careful to not violate any copyright | | | |infringement laws while studying their | | | |competition and creating their own new | | | |products. | Table 3 Analysis of Alternative Solutions [pic] Table 4 Risk Assessment and Mitigation Risk Assessment and Mitigation | |Alternative |Risks and Probability |Consequence and Severity |Mitigation Techniques and Strategies | |Select a few employees for |By selecting only a few employees |The organization may find itself | Instead of managers randomly selecting| |individual learning |for individual learning, Best Snacks|in the same position as right now,|employees, they could ask for | | |leadership will have only barely |it is clear that not enough |volunteers, or use a mixture of | | |touched the issue of many not |employees understand the process |experience and tenure to make the | | |understanding creativity and |of innovation to a point where |selection | | |innovation. |they can move the company forward. | | | |Also, in selecting only a few | | | | |employees issues of favoritism and| | | | |feeling left out could occur | | | | |amongst workers. | | |Implement Incremental change |Though incremental innovation would |Utilizing incremental change could|Instead of incremental innovation, Best| | |save the company money it would not |put Best Snacks back in the same |Snacks should utilize another approach | | |address the most important issue of |position. that would allow them to tackle the | | |stimulating creativity and | |core of the issues. | | |innovation within the employees. | | | | |This would cost the company in the | | | | |long run as they run the risk of | | | | |continuing the sales decline. | | | Table 5 Pros and Cons of Alternative Solutions Alternative |Pros |Cons | |Revisit previous marketing methods to capture |Methods used during the company’s most |These methods are old and no longer appeal to | |past success |successful times have a lready been tested |the target audience – the reason Best Snacks is| | | |in their current state | |Implement semi-radical change |Extreme change will be made to certain portions|Best Snacks is no longer in a position where | | |of the organization. |small changes are acceptable. They need fast, | | | |extreme change to catch up to the competition | Table 6 Optimal Solution Implementation Plan |Action Item Deliverable |Timeline |Who is Responsible | |Develop a plan for team brainstorming and innovation|90 days Sabrina McKay | |Create new product lines |6 months |Sabrina McKay, Bill Santoro, Jennifer | | | |Heartwell, Martin Hernandez, Dale Chin | |Devise conflict management plan for employees and |Immediately |Elizabeth Fairchild | |managers to have better communication | | | Table 7 Evaluation of Results |End-State Goals |Metrics |Target | |Management and employees will develop and |Employee survey |85-90% satisfaction | |maintain open communication. | | |Best Snacks increa se sale and market share. |Industry reports |70% increase | | | | | | | | | | | | |